About South Parade
South Parade was founded by two globe-trotting designers, Tania San Miguel and Lorenzo Stefanini, seeking to elevate modern street style with cool, casual basics, graphic t-shirts, trendy sweaters and unique tanks. They believe basics should be anything but boring, and that you shouldn’t have to make a choice between high style and comfort. That’s why their designs have fun, feisty, and fashion-forward, featuring unique messages and typography, along with illustrations that speak to the way you live.
South Parade their focus is on creating garments with unique details and an excellent fit, with a special emphasis on premium fabrics. The sweaters are made from high-grade, plush cashmere, while most of our tanks and tees are made with a signature blend of smooth, soft modal and Peruvian Pima cotton.